From Mill to Hanger: The Power of Provenance in Premium Fashion

The modern luxury consumer buys a story, not just a garment. They want to know: Who made this? Is it authentic silk? Where did it come from?

Transparency is the New Luxury

Boutiques facing competition from fast fashion need a differentiator. That differentiator is Provenance (the origin story).

With SigmaTag, you can place a QR code on your hangtags. When a customer scans it in-store, they don't just see a price—they see the weaver's name, the region of origin, and the technical specs verifying the fabric's purity.

Reducing Returns with Truth

A major cause of returns is "Item not as described." By sharing the verified GSM and material composition upfront via QR, you set accurate expectations. The customer knows exactly what they are buying, leading to higher satisfaction and fewer returns.